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Thank you for your interest in participating in research with FOCUS CROSSROADS where you have the opportunity to earn money by providing your opinions. Business professionals like yourself who sign up for the Focus Crossroads database can make hundreds of dollars simply by participating in our research projects. Participation in research is voluntary and you will not be solicited for sales purposes. Before we begin, please read some answers to some frequently asked questions.

Privacy:
At Focus Crossroads, we value your privacy. It is the practice of Focus Crossroads and the Marketing Research industry to protect the identity of research participants.

Your identity, along with personal demographic information, will be held in strict confidence and will not be used for reasons outside the scope of the research unless you voluntarily provide consent for such. Our projects are conducted strictly for research purposes and never involve solicitation or sales.

Is my information secure?
YES! Focus Crossroads adheres to the Market Research Association (MRA) code of ethics on data collection. That means your information is kept completely confidential. We do not sell or give your personal information to any third party without your permission. For more information about MRA standards, please visit the MRA website.

Your Opinions Matter!
Your opinion and the Marketing Research industry makes a fundamental and profound difference in the lives and wellbeing of people throughout the world. Consumers, business owners/managers, and other professionals benefit by having their interests, views and preferences voiced to businesses and organizations that develop new products and services or improve existing ones.

What is a Focus Group and Remote Research?
A focus group is a research method similar to an interactive and lively round-table discussion. They are usually conducted with a small number of people who have similar interests. A leader directs the discussion to explore a variety of issues related to the topic being researched. Focus groups are usually held at special facilities located across the country that are designed to accommodate the unique requirements of marketing research. Like Focus Groups, clients also host these studies in a remote manner via Zoom or other online platforms. These can be 1 on 1 or in small group settings as well.

How can I participate in market research studies?
Companies that specialize in focus group research maintain databases of people in their community who are interested in participating in focus groups or other marketing research studies. Once a person becomes a database member, he/she may be contacted periodically and interviewed to determine whether or not he/she meets the criteria required for a particular study.

On the next screen you will be ask some questions to create a professional profile. Many of the questions will be a requirement to validate your information or contact you in the future. Questions that are optional for participation in the database will have the option “rather not answer” or the ability to skip to the next screen. Each one of these questions help us to pre-determine if individuals within our database meet the criteria that we may be in search of for a particular project, so skipping questions will reduce the chance that we will contact you for future studies. If you would like to skip a required question, you may exit the survey at any time and will not be included in the database. It should take less than 5 minutes to answer the following questions. Let's get started by introducing ourselves and details on our privacy policy.

Russell Marketing Research, Inc and its wholly owned subsidiary Focus Crossroads (Russell Research), is an independent national research firm. Your participation in this survey is entirely voluntary and your responses will be kept strictly private to the extent allowed by law and never revealed to anyone. Your answers will only be used in combination with answers from other respondents.

Our site uses third party cookies, geo-location, and other technologies so that we can remember you, improve your survey experience, and to prevent fraud. Information collected is for research purposes only and never sold to other companies as per Russell Research's Privacy Policy. Prior to your access to our survey, you must provide your opt-in consent to the following conditions below.

I agree to the collection and sharing of my information pursuant to Russell Research's Privacy Policy
I agree to the use of cookies, geo-location, and other technologies per Russell Research's Privacy Policy
I consent to Russell Research processing of my information on secure servers in the United States

Select one answer below.

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